You just became BFFs!! We therefore need to find areas of shared interest to increase rapport and connection. Washington Square by Henry James Plot Summary | LitCharts. severed arm, filmed in the same way, in Kurosawa’s Yojimbo. Social proof is what a lot of us would refer to as peer pressure, but I think it’s closer to herd behavior. On the secret of success. We are taught from a very young age that obedience to authority is right and disobedience is wrong. Among the more specific influences that guided Lucas as he made the Star Wars trilogy, one of the most important was the samurai films of Akira Kurosawa.Kurosawa’s classic samurai movies, such as The Seven Samurai (1954) and Yojimbo (1961), often feature members of the warrior class of samurai who try to live their lives according to the honorable code of bushido, the way of the warrior. Book summary of THE POWER OF HABIT Why we do what we do and how to change – by Charles Duhigg. The public announcement, or what I call “forced accountability,” will motivate you to be more consistent in your training so you hit your goal. We view a behavior as more correct in a given situation to the degree that we see others performing it.” Basically, everyone else is doing it, so I’ll do it too. warrior class of samurai who try to live their lives according to Black Friday and Cyber Monday are great examples. Turning the salesman away is difficult as it’s like rejecting one’s friend. samurai movies, such as The Seven Samurai (1954) Deadlines — An official time limit is placed on the customer’s opportunity to get the offer. It has been listed on the New York Times Best Seller list and Fortune lists it in their “75 Smartest Business Books”. Among the more specific influences that guided Lucas as But what are the factors that cause one person to like another person? The However, the other book Influence: The Psychology of Persuasion, is designed for a more general audience. In Advertising, we see this principle at play in celebrity endorsements. Suggestions for Further Reading and Viewing. The greater the perceived authority of a person, the more likely people are to comply (cf the Stanley Milgram experiments). We buy these brands largely because of the Association rule. his Japanese-sounding name) seem to suggest those of the poor samurai Still curious? The rule possesses awesome strength, often producing a “yes” response to a request that, except for an existing feeling of indebtedness, would have surely been refused. The holiday greeting changed from month to month (Happy New Year, Happy Easter etc.