We have divided the questions into 4 groups of interest: Feedback on the product (1-7 questions); Customer effort, while dealing with the website and the product itself (8-13 questions); Position of your company against the competition (14-16 questions); Next, read more about how to design your own customer satisfaction survey. Give a lot of thought to the placement of your surveys over the course of the customer journey. Thank your customers for their feedback, regardless of the nature of the feedback. Always A/B test your surveys. Always ask short and relevant survey questions. There are many different ways of conducting a customer satisfaction survey, types of feedback questions you can ask, and even methods of analyzing the data at the end.

What you learn from a customer satisfaction questionnaire can help shape every aspect of your organization; whether that be fine-tuning the website, upgrading aspects of your products or services, or even providing better customer service. 20 Customer satisfaction survey question examples.