In fact, when Steve Jobs hired Paul Rand to design the NeXT Computers logo, he hired him for $100,000. Some of them may surprise you. First, from art director and graphic designer Paul Rand (famous logos include IBM, UPS, ABC, and more). Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on Google+ (Opens in new window). Expanded services and capabilities have different implications for a business’ visual identity. One of the originators of the Swiss Style of graphic design—also known as the International Typographic Style, which prioritizes clarity, precision, and simplicity—Rand created the logos for IBM, UPS, and ABC. In 1961, Paul Rand, a well-known brand designer was hired to redesign UPS logo. “I do not use humour consciously, I just go that way naturally. Notify me of follow-up comments by email. A well known example is my identity for United Parcels Service: to take an escutcheon – a medieval symbol which inevitably seems pompous today – and then stick a package on top of it, that is funny.” Change ), You are commenting using your Google account. The story is that Rand got into a meeting with the company and put the design on the desk. Renowned designer Paul Rand designed this logo with typical aplomb. ( Log Out /  The work and vision of the company had changed yet again, and it was time to reshape the way the brand was visually depicted; the bow-tied package had become an extremely narrow symbol of the company’s capabilities. ( Log Out /  Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and Steve Jobs’ NeXT. Paul Rand—a renowned graphic designer behind such iconic corporate logos as IBM and ABC—later introduced the third version of the UPS logo. UPS continued to grow and develop its capabilities, and by the 1990’s it had branched into ground, air, ocean, and rail freight services. Among other things, the accuracy of this alignment will ensure that consumers develop a correct and meaningful understanding of offerings and capabilities. The third logo was created by Paul Rand in 1961. Unveiled in 1961, this one showcased a bow-tied package above the UPS shield to communicate what the company had evolved into: a package delivery service for everyone. UPS was established as a messenger company in Atlanta, Georgia in 1907. Content is available under $1 unless otherwise noted. The first UPS logo featured an eagle carrying a package along with the words “Safe, Swift, Sure” written on the side of the shield. Between them, they branded a staggering number of the world’s biggest companies, from AT&T to IBM. Unless otherwise explicitly stated, respective owners make no endorsement, express or implied, about the content on this site. https://logos.fandom.com/wiki/UPS?oldid=2029377. Take your favorite fandoms with you and never miss a beat. In 2001, stiff competition from FedEx motivated UPS to rebrand. The first logo had an eagle on it, as seen above, carrying a tied package in its talons. Create a free website or blog at WordPress.com. Oct 4, 2013 - Paul Rand designed the iconic United Parcel Service logo in 1961. Logopedia is a FANDOM Lifestyle Community. The graphic designer Paul Rand (1914-1996) was a seminal and pioneering figure in the history of logo design and corporate branding. Dubbed “Thor” by his siblings, Jon was part of the first group headed by the Logoworks founder and served his second tour with HP.