No flair, no entrepreneurship and no vision. BrewDog and Celtic Renewables among 18 businesses that hauled in £35m investment; But Watt, who started the business with Martin Dickie in 2007, said when they decided to look for investors on Dragons' Den, they were turned down by the BBC show's producers. As a subscriber, you are shown 80% less display advertising when reading our articles. But it wasn’t to be. Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours. Your email address will not be published. Equity for Punks V is now live! James Watt started the popular booze brand with pal Martin Dickie back in 2007 and decided to pitch to the hit BBC television show, Dragons Den. We were crushed.". I'm sure the dragons would be hacked off too given this news, It seems like the producers made a pretty horrendous gaffe. When you subscribe we will use the information you provide to send you these newsletters. He wrote: “We owe each other, and especially those leaving, a debt of gratitude. He yelped and cowered in fear when discovered in a construction site in Sierra Leone. Watt and Dickie had planned to offer the famous businessmen and women a 20 per cent stake in the company for £100,000. But elsewhere, the brand is working with zero-emissions company Arrival to create a network of delivery trucks and become the “most sustainable brewery in the world.”. Would love to see the screen trials for this! But it took a while. 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Equity for Punks would not have existed without the Dragons Den rejection.” – James Watt, BrewDog co-founder, The day Dragon's Den rejected @Brewdog… makes fascinating reading! I remember meeting one of you guys at a Princess Trust running event when you were just starting out. 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Watt wrote on Linkedin that he and Dickie "got over the rejection eventually". He said on LinkedIn: "In 2008 we applied to Dragon's Den & got as far as a screen test and we pitched our hearts out before the producers rejected us. He said: "In 2008 we applied to Dragon's Den & got as far as a screen test and we pitched our hearts out before the producers rejected us. They exist because they become part of a self-perpetuating culture of similar type chancers. Equity for Punks would not have existed without the Dragons Den rejection. You can make a complaint by using the ‘report this post’ link . BrewDog has raised millions from its 'Equity Punks' by offering shares to individuals through crowdfunding-style funding rounds. A funding round last year valued BrewDog at £1.7 billion, according to Bloomberg. Hindsight’s 20/20 but it’s absurd to think now that BrewDog didn’t even make it on to the programme. Martin and I put on our best clothes, practised our presentation and drove down to the BBC studios where we pitched our hearts out during the screen trial and thought we did quite a good job. In a recent blog post, BrewDog gave us some insight into what happened in 2009 when, as a fledgling brewing company, they applied to Dragons’ Den in the hope of a £100,000 investment in exchange for 20% of their business. 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