While no explicit KPIs were set at the outset of the uMood campaign, the results surpassed everyone’s expectations. On top of the above marketing strategies UNIQLO is practicing, there’s one more winning formula that is hard to miss: the brand understands the power of digital marketing, which is reflected in how they use content and social media. Plus, UNIQLO customers can take an additional 10% off. Make UNIQLO first store arrival in Vietnam the talk of town by leveraging and maximising the power of digital and social media. In Asia, it is the biggest apparel chain with close to 800 stores. A dreamy collection featuring Disney princesses and their famous songs that makes you want to sing along. UNIQLO | Uncover Case Study | Sydney from 1000heads on Vimeo. Uniqlo focuses on the unique functional performance of the brand with a focus on the design and innovation of the apparel. The main target market Uniqlo is the male and female adults that are ranging from the age 18 to 40 and are looking for affordable and high-quality clothing that fits their lifestyles. “We don’t chase trends. So, what sets UNIQLO apart? People who then take a photo could ‘uncover a code’ online where they could watch a short video about the benefits of the HEATTECH clothing range and receive a discount voucher or free UNIQLO clothing piece. Over the years, the company continued to iterate on their flagship HEATTECH line, releasing ‘warmer versions’ of the product allowing consumers “to transform winter from a cold, heavy clothes season to a warm, lightweight dress season.”, Source: UNIQLO product page | Read more about HEATTECH here. Together with its appointed PR agency Galaxy Communications, the fashion brand launched an extensive campaign to mark its entrance into the Vietnam market in 2019. And also created a series of logo play motion graphics that are permanently displayed on the digital screens in-store. Here's a look at how the … The brand has grown to have more than 1300 stores worldwide and spread across 15 countries, in just a matter of 20 years. Moments captured by renowned photographer Ryan McGinley on UT. Sign up for Uniqlo News and get a special WELCOME OFFER within 24 hours. Uniqlo is an innovative Japanese apparel company that has a valuation of over $12 billion and is the world’s third-largest retailer, after Zara and H&M. The company sees its brand as all-inclusive, with a clear purpose that is to create new and innovative clothing that is accessible to everyone. So, to our dear team members who enthusiastically greet our customers (“Welcome to UNIQLO!”) and who work tirelessly to create the perfect shopping experience - thank you for making UNIQLO the No.1* place to work for. Uniqlo is still behind Zara and H&M, however, in the recent quarter, the sales grew 31.4% in the same period compared to last year. Here's a look at how the fashion brand made a bold charge into the Vietnam market, and managed to gain awareness and social buzz. The sizes are very inclusive, ranging from 3XL for men and XXL for women. We are about clothing that’s made for everyone.” - CEO Tadashi Yanai UNIQLO | Source: Business Insider. Traditionally Uniqlo relied on TV commercials and marketing flyers as its main vehicle for advertising and now it is using a plethora of methods that have helped create a brand image for Uniqlo. Use Code UNIQLO10. Uniqlo, which has fallen victim to a campaign to boycott Japanese goods here, recently released a TV commercial, designed to promote its "25 years of Fleece." The collection with the bright and dark sides of the Universe of Marvel. This tee aces the comfy test with extra soft, smooth Supima. The customer ranges from any economic background and demographic and across all the ages. A week after the store opening, we released the full length making of film that captured the entire project from start to opening. October 9, 2020 (New York NY) – Today, UNIQLO is donating 25,000 AIRism face masks to District 75 in New York City. The brand has huge potential to grow thus under BCG matrix, Uniqlo is a star brand for Fast Retailing. Under geographic segmentation, it targets the urban and suburban population. Check out new colors and patterns of our fan-favorite pants, now available in 2-way stretch. Your browser's Javascript functionality is turned off. UNIQLO is a well-known brand in Southeast Asia, but it wasn't always the case in Vietnam. Shop this season's forward-thinking designs from our Paris design team now. UNIQLO.com Anniversary Deals + FREE AIRism Face Mask with Your Purchase of $99+. Shop our variety of cozy patterns + colorways. Outside Asia, brand awareness and the footprint is relatively low compared to other brands and thus needs to tackle this through global expansion programs, marketing, and advertising. The customer behavior is constantly shifting. Through this philosophy, UNIQLO has attracted customers who advocate the use of responsible materials and manufacturing processes. These protective face coverings will go to families and students … Offer will arrive via email approximately 24-48 hours after sign up. Learn More: ... 16. Their growth and success is due largely to their original marketing approaches. In 2012, Uniqlo began sponsoring Novak Djokovic, the world’s #1 professional tennis player. The basic strategy behind Uniqlo is mass appeal. The brand with initiatives like this is trying to make a difference. This expo attracted over 65 local media and more than 90 influencers to come and spreading out the LifeWear spirit on their own channels. Through 12/31/2020, exchange your UNIQLO down styles and receive a $10 Thank You Voucher! The campaign won UNIQLO and Galaxy Communications the bronze award for "Best PR-led Integrated Communications" in Marketing's and A+M's PR Awards 2020. Stretchy, polished pants that are perfect for working from home and beyond. However, there is much pressure for a successful launch of UNIQLO in Vietnam for both the client and agency teams, not only in terms of financial indexes, but also a must-win battle for brand share of voice, social buzz and public awareness, given the aggressive competition from other well-established clothing brands such as ZARA or H&M which already have a presence. The brand and agency created initial engagement with two top-notch media in Vietnam, both print and online media, by impressing them with the company’s head quarter. Here’s a bit of history to give you some context: UNIQLO, together with clothing companies J Brand, Comptoir des Cotonniers, GU (and more) are subsidiaries of Fast Retailing, a Japanese retail holding company founded in 1949. UNIQLO understands that its product is one of the most powerful marketing tools for its brand. It saw the participation of Tadashi Yanai, UNIQLO founder, with more than 90 local reporters, 20 international media, over 100 celebrities and influencers joining the event, which resulted in massive media coverage on diversified content angles, from fashion to business. We also designed exclusive tumblers and tote bags for the first 5,000 customers on opening day and a series of t-shirts worn by Uniqlo staff at the flagship store using the visual identity system and logo play that we created. And one of the ways UNIQLO has been growing over the years is through their countless collaborations. Sign up here! It targets the people who are looking for trendy clothes which are casual and laidback.